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Senior Technical Project Manager | Nofence
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Marketing Manager | Auk
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Growth Specialist | Noteless
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Digital Innovation Consultant | BAHR
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Avdelingsleder | DNB Bank ASA
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Head of People and Culture | Noteless
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Strategisk rådgiver og prosjektleder - M365 | Frend
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QA Automation Engineer | Emma Systems
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CTO | Kilter
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Chief Financial Officer (CFO) | ZTL

HubSpot Director Matthew Barby: How to build an effective SEO-strategy
Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.
In this Shifter podcast episode we will discuss:
- Traffic vs customers
- What great marketers do
- What does a good customer acquisition strategy look like?
- Where companies go wrong
- Tactic fatigue
- The importance of data, metrics and attribution
- How to measure “brand marketing”?
- Lots of examples
- Much more
Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.