Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.

HubSpot Director Matthew Barby: How to build an effective SEO-strategy

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Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.

In this Shifter podcast episode we will discuss:

  • Traffic vs customers
  • What great marketers do
  • What does a good customer acquisition strategy look like?
  • Where companies go wrong
  • Tactic fatigue
  • The importance of data, metrics and attribution
  • How to measure “brand marketing”?
  • Lots of examples
  • Much more

Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.

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