HubSpot Director Matthew Barby: How to build an effective SEO-strategy
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Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.
In this Shifter podcast episode we will discuss:
- Traffic vs customers
- What great marketers do
- What does a good customer acquisition strategy look like?
- Where companies go wrong
- Tactic fatigue
- The importance of data, metrics and attribution
- How to measure “brand marketing”?
- Lots of examples
- Much more
Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.
